For some time, fleet driver training was bought by some organisations in the hope that it might contribute to reducing their vehicle running costs. In some businesses, the decision to train and develop drivers was based on a desire to evidence compliance with health & safety requirements. With the widespread adoption of vehicle telematics, hard data is now available that provides much evidence for believing that fleet driver training affords an excellent ROI (Return On Investment).
What components of vehicle running costs are influenced by driver behaviour?
Data shows that improving driver behaviour can cause insurance premiums and fuel bills to fall. Additionally, better driving helps to reduce service, maintenance and repair (SMR) costs. Of all the main components that contribute to the cost of vehicle ownership, these three components often account for around half of the total cost.
For a long time, it has been challenging to measure objectively the concept of ‘driving style’. Nowadays, vehicle telematics provides useful data that accurately measures behavioural aspects of an individual’s driving style.
Examples from the UK’s Automobile Association (AA)
The AA – one of the UK’s main breakdown service providers – also operates one of the UK’s largest fleets of commercial vehicles. A recent project of theirs focused on better understanding how to manage their fleet’s running costs more effectively. Their first insight, obtained from hard data, was that more ‘maximum throttle events’ resulted in more insurance claims. But how many more? Twice as many. Additionally, their data showed that poor driving behaviour cost 2.8 times more than good driving behaviour when measured by the average cost of an insurance claim. Clearly, driver behaviour has a huge impact on fleet running costs.
Data shows that on-road fleet driver training and coaching can improve driver behaviour and reduce running costs
Data from the AA’s vehicle fleet showed that on-road coaching aimed at a group of high-risk drivers affected drivers’ behaviour positively and, in many cases, the resulting behaviour was better than their fleet’s average. The AA’s claim costs were also positively affected. Pre-training, these drivers’ at-fault claims cost the AA £3.20 per 100km. After driver training, the cost reduced to £1.91 per 100km, which was less than the fleet’s average. Separately, the drivers’ eco-driving behaviour scores improved by 20% post training.
From the AA’s own fleet data, the evidence is that driver training can reduce vehicle fleet running costs by improving driver behaviour. Driver training works. And it can help your organisation to thrive by saving you money.
> In our “Driving At Work” white paper, we share some of our expertise and experience in reducing fleet road risks. You can order a free copy online here.
> The Energy Saving Trust offers advice on how your organisation can use technology to manage driver behaviour and vehicle efficiency.